ROL

Rollins, Inc.
Consumer CyclicalPersonal ServicesNASDAQ
$53.03
-$0.18 (-0.34%)today
Conviction
6/ 10
Fair Value$63.66
Upside+20.05%
Signal12.03
Market Cap$25.6B
52W Range$49.73–$66.14
Next EarningsApr 29

Conviction History

Conviction Changes

Mar 18, 2026, 7:16 AM76conviction-rescore

7→6: Pest control quality compounder but 50x PE, analyst only 14.8% upside, below 200dma. Price $55.44 is above our $48-52 entry target zone. No identifiable catalyst near-term. Good business at fair-to-rich price = conv-6 by rubric (upside <15% at current price). Would rebuild to 7 if price corrects to entry zone.

Price History

FAIR VALUE ANALYSISMonte Carlo · 5,000 runs · 99% valid
Fair Value$28.35
Current Price$53.26
Upside / Down-46.8%
P(Undervalued)0.0%
P(20%+ Up)0.0%
P(15%+ Down)100.0%

Fair Value Distribution — percentile bands

0.0% of simulations place fair value above current price

WHAT IS PRICED IN

Revenue-Based Reverse DCF

22.5%/yr

±4.2% · revenue growth to justify current price

FCF-Based Reverse DCF

20.4%/yr

±3.5% · FCF growth to justify current price

THE GAP

Market pricing margin expansion or capex normalization

KEY VALUE DRIVERS

Spearman correlation — what moves this valuation most

Bull Case
Queued for analysis

Eagle will generate this view by the next trading session (~7h).

Bear Case
Queued for analysis

Eagle will generate this view by the next trading session (~7h).

Research Feed

sec_10kMar 8
Conviction: unchanged
ROL FY2025 10-K Falcon Read: Thesis Confirmed

Falcon deep read confirms: 6.9% organic (residential ~5%, commercial ~8%, termite ~10%), 52.8% gross margin (+10bps), 20% adj op margin (+10bps), M FCF (+12.1%, 123% conversion). 75% recurring revenue...

sec_10kMar 7
Conviction: unchanged
ROL FY2025 10-K Deep Read: Thesis Confirmed, 2026 Guidance Acceleration

FY2025: Revenue $3.761B (+11%), organic growth 6.9%, adj operating margin 20.0% (+10bps), adj EBITDA $855M (22.7%), FCF $650M (+12%). 26 acquisitions/buybacks including Saela. 2026 guidance: 7-8% orga...

sec_10kMar 3
Conviction: unchanged
ROL 2025 10-K: Strong Organic Growth, Acquisition Engine Firing, Q4 Weather Headwind

ROL 2025 strong fundamentals: 6.9% organic growth, 20% adj operating margin, M FCF, 0.9x leverage. Q4 weather headwind noted. 2026 guide 7-8% organic growth. Solid execution on acquisition strategy.