DG

Dollar General Corporation
Consumer DefensiveDiscount StoresNASDAQ
$119.17
-$5.66 (-4.75%)today
Conviction
4/ 10
Fair Value$85
Upside-28.67%
Signal0
Market Cap$25.9B
52W Range$84.70–$158.23
Next EarningsJun 2

Price History

FAIR VALUE ANALYSISMonte Carlo · 5,000 runs · 99% valid
Fair Value$214.68
Current Price$117.16
Upside / Down+83.2%
P(Undervalued)97.1%
P(20%+ Up)91.0%
P(15%+ Down)0.7%

Fair Value Distribution — percentile bands

97.1% of simulations place fair value above current price

WHAT IS PRICED IN

Revenue-Based Reverse DCF

-5.5%/yr

±4.5% · revenue growth to justify current price

FCF-Based Reverse DCF

4.5%/yr

±2.7% · FCF growth to justify current price

THE GAP

Market pricing margin compression or rising capex

KEY VALUE DRIVERS

Spearman correlation — what moves this valuation most

Bull Case

Trade-down thesis in stagflation: lower-income consumer resilient when wallets tighten. RSI 24.1 extreme oversold, EPS Q4 beat. Shrink improving, margins expanding. Mean reversion from technical extreme to 20-day MA = +11.7% from here.

Bear Case

Cautious 2026 guidance spooked market for a reason — management sees macro headwinds. Dollar stores get hit by tariff-driven product cost inflation (heavily imported inventory). DG-specific execution risk: shrink history, merchandise mix concerns.

Thesis Breakers

20-day MA fails to hold as resistance, Q1 2026 guidance miss, shrink re-accelerates

Updated Mar 20

Research Feed

sec_10kMar 21
Conviction: unchanged
FY2025 10-K: Operational Turnaround Validated Amid Persistent Macro Headwinds

FY2025 turnaround real (shrink -68bps, margins +, FCF +21%), but macro headwinds (SNAP work requirement, food inflation, low-income stress) prevent upside surprise. Guidance conservative. Store growth...

newsMar 20
Conviction: unchanged
DG: UBS Maintains Buy (March 16); New Store Format Rollout 2026; Q4 Led Non-Discretionary Retail

UBS maintained Buy on DG March 16. Dollar General rolling out new store format in 2026. Q4 earnings review shows DG led non-discretionary retail sector. Operational momentum building — positive for ex...

analysisMar 5
Conviction: unchanged
DG: Down 40% From Highs — Tariff Margin Headwind vs. Trade-Down Tailwind, Q4 Earnings March 13

DG at 146.55, down 3.3% today and 40% from peak. Turnaround progressing (SSS 2.5%, shrink improving) but 15% global tariff surcharge hits China-sourced SKU COGS meaningfully. Q4 FY2025 earnings March ...

sec_10qMar 2
Conviction: unchanged
DG Q3 2025: Margin Expansion + Shrink Progress Validates Turnaround

DG delivering margin expansion (100+ bps) driven by shrink improvement + markup power despite consumer pressure. SSS of 2.5% suggests lower-income consumer resilient but pressured. Capital allocation ...